What could sponsorship of a Shaun Davey work do for your company!

Shaun Davey photoShaun Davey is one of Ireland's leading composers, with an international reputation, for compositions that combine Celtic music and instruments with a classical orchestra. Compositions such as The Brendan Voyage, Granuaile, The Pilgrim and The Relief of Derry Symphony, have been highly acclaimed and are regularly performed at major concert halls around the world.

Shaun Davey Greenwich Festival London
Shaun Davey & the Wallacetone Pipe Band, Greenwich Festival, London

With The Brendan Voyage suite, for example, any sponsor would immediately be associated with Quality. Its musical depiction of St. Brendan's 6th century voyage to America, is internationally recognised as a musical masterpiece which combines Irish traditional music in the form of the Irish uilleann pipes, performed by leading piper Liam O'Flynn, with a classical orchestra.

Sponsorship would take the form of sponsoring, or underwriting the costs (or part thereof) of a performance or tour. The sponsor would benefit from the publicity associated with such a major event. This publicity would manifest itself in several different ways:

1) Media: A concert or tour of a Shaun Davey work generates a substantial amount of publicity. The fact that each work is based on a historic event creates an immediate story-line with which press, radio and TV can integrate the Soloists, Composer and Sponsor to present an interesting interview, TV or radio programme.
Well presented TV and radio advertising can achieve sell out concerts. Click Here to hear a sample radio advertisement for a recent Dublin sold out performance of The Pilgrim. Click Here to look at some pictures from that performance of the Pilgrim in the Blanchardstown Centre, Dublin.

Granuaile - Greenwich festival London
Filming 'Granuaile' in St. Alfeges, Greenwich Festival, London

2) Receptions: These can be held by the sponsor to;

  • a) announce their involvement in performance or tour
  • b) to entertain their invited guests, press and other media before
    and/or after the performance or tour.
  • c) to take advantage of the appropriate photo opportunities with soloists, etc.

3) Promotional Material: Your Company's logo could be used on specially designed letterheads, publicity brochures, concert programmes and posters, which would serve to visually link your company to the event.

4) A Patron of the Arts; The Cultural merit of Shaun Davey compositions is significant. These crossover works depict Irish historical events in a descriptive and informative way. This element of a concert gives an added dimension for the audience and thus enhances the value of any sponsorship.

Performance Sponsorship; The following have sponsored a Shaun Davey concert:

Rita & Shaun Greenwich Festival LondonThe New York Festival of the Arts - 'Granuaile' and 'The Brendan Voyage'. Co-sponsors of this event included American Express; the Chase Manhattan Bank; Industrial Development Authority, Ireland; Ireland Chamber of Commerce in the United States; Aer Lingus; Allied Irish Banks; R & J Emmett; Cultural Relations Committee, Department of Foreign Affairs, Ireland; the Irish-American Cultural Institute; and the Consulate General of Ireland, New York.

Allied Irish Banks - 'The Brendan Voyage' at the Royal Festival Hall, London and selections from 'The Brendan Voyage' and 'Granuaile' at the Royal Albert Hall, London.

Murphy Stout - 'Granuaile at Greenwich'. This concert was developed into an important media event, filmed for transmission as two separate TV programmes. The sponsor's association features in both, the concert and the ongoing film transmissions. Murphy Stouts' Managing Director wrote as follows to the composer: "I feel that the staging of this event and the fantastic music must have set new standards for the promotion of Ireland and its culture in the UK As an Irish company we feel proud and privileged with our involvement in Greenwich and are certainly pleased with the media coverage our company and products were given as a result."

United Distillers - Of the Edinburgh performance of 'The Brendan Voyage' and 'Granuaile', Folk Roots commented: "The reaction from the audience was just about the most spontaneous and enthusiastic I can remember at any Edinburgh event and a reward and justification for all the hard work put in by the organisers to set the whole thing up." While the Observer Scotland noted " the artistic director of the Edinburgh Folk Festival deserves a medal for having moved heaven, earth and sundry bank accounts to mount last Sunday's Scottish premiere of Shaun Davey's 'Brendan Voyage' and 'Granuaile'. Whatever it cost, it was worth all that and more."

Cooperation North - Dublin Premiere of 'The Relief of Derry Symphony' in association with Radio Telifis Eireann. Cooperation North commented that the work "caught the ethos of what Cooperation North was all about... bringing together all traditions in harmony."

The City of Quebec - two performances of 'The Brendan Voyage'.

Green Property PLC, Fingal County Council Arts Section, Westpoint Health and Fitness, The Blanchardstown Centre, Yamanouchi, Coolmine Community School, 3Com - 'The Pilgrim', this star studded concert was staged in the Blanchardstown (shopping) Centre as a millennium community project.

The Lorient Interceltique Festival - 3 performances of 'The Pilgrim'
The Chicago Symphony Centre - 2 performances of 'The Pilgrim'

For more details contact; Tara Music at Tel. +353 (0)1 6787871 or email TaraMusic

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